Monday Morning Boost: “I Thought Turkeys Could Fly!”
Perhaps the most well-known Thanksgiving Day promotion ever pulled off was in 1978 by the fictional radio station WKRP in Cincinnati. Station General Manager Arthur “Big Guy” Carlson, in an attempt to exercise some kind of assertion over the “casually dressed people [who] seemed to think they have taken over the place”… now that the station had converted to rock-n-roll… cooked up the “greatest turkey event in Thanksgiving Day history.” Mr. Carlson’s “greatest turkey event” was to give away live…