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“Gosh darn it! Call Josh Barnett!”

“Gosh darn it! Call Josh Barnett!”

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  “Gosh darn it! Call Josh Barnett!” If you lived in Cache Valley for any amount of time you probably recognize this. It’s one of the strongest brand marketing phrases in northern Utah. And it’s worked really well helping Josh Barnett grow one of the strongest insurance businesses in the state. His marketing storytelling is part of his overall sales operation, a very crucial part, that’s helped him to grow several successful businesses. If you want to grow your business…

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Gain the Red Edge: Feeling at Home for Christmas

Gain the Red Edge: Feeling at Home for Christmas

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One of my favorite parts of the Christmas season is the compelling draw to be with family. I believe most people long to be home during the Christmas season. This seems to be true regardless of religious affiliation, be it Christianity or other, or lack of affiliation. There’s a beautiful spirit during the Christmas season that seems to permeate throughout the world, creating a natural desire to be home. Bing Crosby sang it best. I’ll be home for Christmas… Singing…

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Gain The Red Edge: Fast Fashion and USU’s Outdoor Product Design Program

Gain The Red Edge: Fast Fashion and USU’s Outdoor Product Design Program

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The textile and fashion industry historically needs a long lead time, great forecasting, and significant influencers to create and maximize a trend. The Fast Fashion movement has the ability to disrupt the industry and Gain The Red Edge with their “catch a trend and quick to market” concept, perhaps similar to what digital printing has done to the publishing industry. The Fast Fashion concept is to put “trending styles right at your fingertips” with a “digital storefront advertised across the likes of…

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Gain the Red Edge: Run to Remember Veterans

Gain the Red Edge: Run to Remember Veterans

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Remembering those who have fought for our country who are now struggling with the personal mental battle back home is a great reason to stand in the rain. It’s also a great way to #GainTheRedEdge. Last Saturday I joined with Phillip Redlinger and Dan Durham for the Run To Remember charity 5k to raise funds for the Cache Valley Veterans Association and Veteran Service Dogs. The Run to Remember was in honor of Army veteran James Lewis of Smithfield who was killed by Suicide December 26, 2015. While…

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Gain the Red Edge: Trapped Inspiration

Gain the Red Edge: Trapped Inspiration

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Some of the best creative inspiration can happen during the midnight hours when our mind is open to the weirdness of dreams, the inspiration of Heaven, and our brain’s natural ability to create is working overtime. That’s a great way to Gain the Red Edge. Today’s inspiration was none of that. Today’s inspiration came very quickly and not during the midnight hours. It was inspired by the lyrical words of singer, songwriter and author Casey Stark. I don’t fancy myself a…

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Halloween Wacky to Gain the Red Edge

Halloween Wacky to Gain the Red Edge

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Trying something a little wacky and offbeat is a great way to Gain the Red Edge. That’s why we love Halloween so much. We dress up like our alter-ego, our want to be hero, or in most cases, just something totally crazy and off the wall! Just check out the picture. That’s me hanging out with Jimmy Birman (aka Clark Kent) and some of the staff at Stevens-Henager College in Logan. And if that ain’t living proof pardner, I don’t…

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By Small Means, Greatness Comes to Gain the Red Edge

By Small Means, Greatness Comes to Gain the Red Edge

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The Lord teaches we can be the means He accomplishes great things. “And thus we see that by small means the Lord can bring about great things” (1 Nephi 16:29, Book of Mormon). We are each one of those small means. Every moment we have the incredible privilege of using our agency to consciously choose to take action and make a difference. Let’s make conscious choices to change the world by changing how we think and changing what we do….

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Dave Ramsey’s Help Gaining the Red Edge

Dave Ramsey’s Help Gaining the Red Edge

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Dave Ramsey does one thing really well. Help people create financial peace. In our personal lives. And in our business lives. Dave has created Entreleadership to help business owners: Build stronger teams Find Better People Get Bigger Profits My Discovery Destination is hosting a free live streaming of Dave’s Entreleadership event this Friday. Dave’s Entreleadership has been one of the best business books I’ve read. I trust you’ll find the principles helpful as well. Take advantage of this free training opportunity to learn from…

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Friday Date Night Cleaning the Church to Gain the Red Edge

Friday Date Night Cleaning the Church to Gain the Red Edge

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Friday night date nights are a great way to Gain the Red Edge. Such was the case last Friday, a Friday the 13th to boot! My lucky day since I was a kiddo. Elisa and I joined some neighbors and friends for an exciting Friday night date cleaning our local church. Yep. Cleaning the church. Once a year most families in our congregation get the opportunity to participate in cleaning the church. This week it was our turn. We joined up…

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Choosing to See Butterflies Rising From Cocoons of Darkness to Gain the Red Edge

Choosing to See Butterflies Rising From Cocoons of Darkness to Gain the Red Edge

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Life is so incredibly beautiful that even in the midst of tragedy, butterflies of hope continually come forth from the cocoons of darkness. To see those butterflies is one way I choose to Gain the Red Edge when life is heavy and dark. “The beauty of a new life is a gift from Heaven like a butterfly coming forth from the darkness of a cocoon.” One of those beautiful butterflies was the birth of our first grandchild when baby Savannah…

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